Red Fuse Communications has designed an innovative, disruptive campaign turning everyday objects black in colour, to launch Colgate's new 'charcoal' toothbrush. The execution was done by Candid ...

The objective of the campaign was to create disruption, leveraging the colour black and create conversations around a low involvement category like toothbrushes. The world is not black and white, but ...

A look at Colgate's spin on the age old practice of using charcoal to whiten teeth Taking a break from white, red and blue – shades typically found on toothpaste tubes, Colgate’s new variant of ...