When you think of the Coca-Cola 600, you probably think of a few things. Maybe first you think of it as the longest race in NASCAR: its unending 600 miles, its man-vs.-machine lore. Maybe next you ...

XI Racing announced today that Coca-Cola Consolidated has joined the team as an official sponsor and the official soft drink ...

The nature of the Coca-Cola 600 has changed since its inaugural race in 1960. Back then, 600 miles was a test of mechanical ...

Amazon Prime’s message is simple: better quality, more driver focus and easier access for fans. And it’s working. “Absolutely ...

Traditionally, Coca-Cola made acquisitions to increase its geographical ... Coca-Cola acquired Minute Maid in 1960, the company's first acquisition outside of soft drinks, in a deal valued at ...

In response to a shift in consumer sentiment, Coca-Cola leveraged advanced data segmentation and first-party data to create a highly personalized campaign... We’re long-term subscribers to WARC and it ...