NEW YORK — Executives at financial giant Citigroup Inc. are preparing to re-brand the company with a shorter name, “Citi,” and a new logo without ... use a different color arc for a distinct ...

for an undisclosed price an unify its brands under the Citi name and logo with its red arc design and lower-case letters. "Now, through a unified brand, we will leverage this symbol to represent ...

Inc., one of the successor companies to Travelers Group Inc., the insurance company that created the umbrella logo in 1870 and merged with Citicorp to form Citigroup in 1998. Citi sold Travelers' ...