How one metro Atlanta family's Christmas "Elf on the Shelf" tradition became a worldwide empire

Twenty years ago, teacher Chanda Bell and her family bet on their unique tradition and turned the story into a massive ...

20 Years of Elf on the Shelf: How a Family Tradition Became a Christmas Phenomenon

What started as a family tradition in the 1970s has become a worldwide phenomenon, with parents doing their best to find new ...

We spent 15 HOURS doing the ultimate Elf on the Shelf prank – we’ll take it down again tomorrow, people say we’re crazy

ELF on the Shelf has taken over numerous UK households in the run up to Christmas. And while many parents have been ...

Celebrating 20 years of "The Elf on the Shelf"

Christmas book that sparked a holiday tradition for millions of families: Elf on the Shelf is 20 years old. The first book ...

Beloved Christmas tradition, Elf on the Shelf, turns 20

Elf on the Shelf was created 20 years ago, and since then, more than 31 million scout elves, elf pets, and elf mates have ...

5-Year-Old Starts ‘Bawling’ Over Elf on the Shelf Surprise, Leaving Parents Feeling ‘Awestruck’ and a ‘Little Guilty’ (Exclusive)

One couple had long avoided the Elf on the Shelf, daunted by the responsibility it required. But when they finally gave in to ...

Daughter Begs Her Mom to Do Elf on the Shelf. When Mom Finally Caves, She Accidentally Burns the Toy in the Oven

A mom's daughter begs her to do Elf on the Shelf. When she finally caves, she accidentally burns the toy in the oven.

'Die Hard,' Elf on a Shelf, more: America's biggest Christmas debates

Is "Die Hard" a Christmas movie? What's the most annoying Christmas song and is Elf on the Shelf creepy? Here's where ...

Tired mom horrified to remember bizarre place she hid daughter’s Elf on the Shelf: ‘Blame elf’s disappearance on the dog’

The 2005 children’s book, written by Carol Aebersold and her daughter Chanda Bell, turned an old family Christmas tradition ...
The Atlanta Journal-Constitution

‘Elf on the Shelf,’ brainchild of Marietta family, celebrates 20 years

A Marietta family 20 years ago created a brand-new tradition with Elf on the Shelf, a Christmas miracle in a day and age where nostalgia rules the airwaves and gift shops.
Atlanta Magazine

Atlanta-based Elf on the Shelf celebrates two decades of holiday magic

Twin sisters Chanda Bell and Christa Pitts grew up with a family tradition that is now a booming business. They, along with ...
Game Rant

The Elf on the Shelf: Christmas Heroes Game Revealed, Check Out the Trailer

Developers Outright Games and Casual Brothers have announced The Elf on the Shelf: Christmas Heroes, a new Christmas-themed family-friendly game. The Elf on the Shelf: Christmas Heroes is based on ...