Choice Privileges underwent a complete overhaul for 2026. The hotel group says the new program is designed so members can earn rewards, reach elite status more quickly, and access benefits designed to ...

What a brutal six months it’s been for Choice Hotels. The stock has dropped 23.9% and now trades at $96.58, rattling many ...

Choice Hotels International is again turning to comedian Keegan-Michael Key as a spokesperson for its latest ad campaign. The hotel franchising group unveiled "Check Into More" on Tuesday, its first ...

Since Choice Hotels’s attempt to merge with rival Wyndham Hotels & Resorts collapsed earlier this year, the two companies have competed to win deals from developers and grow their footprints, average ...

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. Today’s savvy traveler isn’t just counting points—they’re ...

With one of the largest hotel portfolios of over 6,500 locations, Choice Hotels most likely has a location wherever you travel across the country and globe. Whether you fly to the beach or simply need ...

"The Wyndham Board's refusal to explore a transaction has left us with no choice but to take our proposal directly to Wyndham's shareholders," Choice Hotels said in a statement. Photo Credit: Jonathan ...

The Radisson Americas acquisition shows Choice "knows how to acquire companies and get them integrated," Choice CFO Scott Oaksmith said. Photo Credit: Radisson Choice Hotels International remains ...

Adding 72andSunny and Dentsu X to the roster comes as Choice establishes more upscale offerings and ramps up marketing on platforms like TikTok. Choice is making big changes to its agency roster ...

Today, Choice Hotels International is launching the largest marketing campaign in its history, building on sustained momentum in brand growth to drive guest satisfaction and franchisee revenue. The ...

Tesla has made charging partnerships with several hotel chains. North Bethesda, Maryland-based hotel franchisor Choice Hotels International has reached an agreement with the manufacturer to install ...

Earn a sizable welcome bonus with no annual fee. You'll earn solid rewards on Choice Hotel stays, but there are less redemption options compared with a general travel rewards card. This card earns ...