If you went fishing for some “Chilean Sea Bass Crackers” you might be stuck at the dock for a while. Goldfish announced that it would be temporarily changing its name to appeal to adult consumers.

At least for a little while. On Wednesday, the famous snack brand announced it's officially changing is name to Chilean Sea Bass, which will be available for sale on ChileanSeaBassCrackers.com.

(WJW) – Snack lovers can look forward to a playful twist on a childhood favorite, as Goldfish® announces a limited-time renaming of its iconic Cheddar crackers to “Chilean Sea Bass.” ...

Goldfish is rebranding to Chilean Sea Bass crackers to “remind” Gen Z and millennial customers that the nostalgic snack is intended for all generations Sabrina Weiss is the Editorial Assistant ...

The snack that smiles back has a new name. The beloved Goldfish cracker's new name will temporarily be Chilean Sea Bass Crackers, the brand announced Wednesday. The name change comes as the brand ...

Starting Wednesday, October 23, Goldfish, the iconic Cheddar cracker that smiles back at you, will be officially renamed “Chilean Sea Bass.” The Chilean Sea Bass crackers look and taste just ...

Goldfish crackers are being temporarily rebranded as Chilean Sea Bass to reach adult consumers who might otherwise think the snack is just for kids. Limited-edition bags of the crackers that have ...

Goldfish, the fish-shaped cheddar crackers made by Pepperidge Farm, has temporarily changed its name to Chilean Sea Bass in hopes of appealing to "sophisticated" adults who "think Goldfish are ...

The popular snack will temporarily be called Chilean Sea Bass crackers. Danielle Brown, the vice president of Goldfish, assures consumers the name change is all in good fun. “We know the love ...