When the Citroen XM was launched in 1989, the emblem on the car had never been more discreet. It was not until the 1990s that the double chevron was again cast in a prominent role on Citroen vehicles.

One of the most famous badges in the car world is coming in for a refresh: you’re looking at the new-for-2023 Citroen logo. It’s only the tenth double-chevron badge in 103 years, launched to ...