Advanced Television

Ford extends Channel 4 Documentaries sponsorship

Channel 4 Sales has secured a two-year deal with Ford as the lead sponsor of Channel 4 Documentaries, extending their ...
Advanced Television

Lactalis sponsors Channel 4 and UKTV food programming

Channel 4 Sales has secured dairy company Lactalis as the sponsor of Channel 4’s food programming, as well as UKTV’s ‘Cooking Inspiration’ strand. The deal will see Lactalis brands Président and ...
Variety

Channel 4 Shifts Strategy: Moves Into Production While Reducing Deficit

Channel 4 has unveiled plans to move into in-house production and launch a new Creative Investment Fund, marking the end of its 42-year history as solely a publisher-broadcaster. The U.K. public ...

Channel 4 adds content from BBC Studios’ UKTV

Channel 4 has added UKTV’s U service to its streaming platform, bringing thousands of hours of free UKTV programming to ...