Nielsen is revisiting its measurement and currency road map. On Thursday, Nielsen told its clients it will not, in fact, be sunsetting its average commercial minute (C3 and C7) ratings by September of ...
Often times, new and ostensibly improved research makes people think they are getting closer to the “truth,” when they are actually getting farther away. C3 is a good example. Those of us who were ...
Although the Nielsen One cross-platform impression-based service is still on track to debut in September 2024, Nielsen says its now venerable C3 and C7 ratings "currency" media-buying metrics will be ...
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