New Delhi (CNN) — A popular food delivery app in India has sparked controversy, and an abrupt retreat, after launching an initiative to attract vegetarian customers. Earlier this week, Zomato ...

One of India’s largest food delivery companies has been forced to reverse its decision to have drivers delivering “pure vegetarian” food wear green shirts over fears of discrimination and attacks by ...

Zomato founder and CEO Deepinder Goyal said the launche of ‘Pure Veg Mode’ and ‘Pure Veg Fleet’ are aimed at catering to customers with 100% vegetarian dietary preference The Pure Veg Mode will ...

Zomato CEO Deepinder Goyal said there would be no on-ground segregation of the ‘Pure Veg Fleet’ on the ground using the colour green All delivery partners, including those from the regular fleet as ...