Burger King Corp. on Friday said it is retiring "The King" mascot, a man with an oversized plastic head and creepy smile who in recent years has been shown in ads peeping into people's windows and ...

Burger King has used The King mascot since 1955 when his image appeared on the sign at its first store in Miami. He’s taken various forms since then, ...

The king mascot first made its TV debut in 2004, with a commercial promoting Burger King’s breakfast items, inwhich a man awoke in his bed to find his partner was a king with an oversized head.

The creepy Burger King mascot has officially spoken, and his first word of choice: “Whassup!?”. The well-known catch phrase, which first appeared in Budweiser commercials 20 years ago, has ...

However, the King didn't stay away for long, as he was revived in 2015, with the company's renewed belief that the mascot embodied the spirit of Burger King's brand. His return didn't get nearly ...