For the rebrand, Burger King removed the blue from the logo because "there's no blue food," Global Chief Marketing Officer Fernando Machado told Insider. "Buns don't shine," he said, so that had ...

Burger King's Chief Marketing Officer Fernando Machado told Insider that they removed the blue streak from the logo because "there's no blue food." Given that the rebranded logo has been applied ...

Burger King's chief marketing officer Fernando Machado agreed. "There's no blue food," he told Insider about the rebrand. "The redesigned logo reflects a new era for Burger King and its commitment ...

Burger King’s identity is getting a whopper of a refresh, with its first new logo in more than 20 years. Using colors inspired by its “real and delicious food,” the fast food chain unveiled ...