If you’ve got a startup or a small business you’re probably acutely aware of how graphic design plays a role in building your company ... design project is your logo and a brand guide.

A logo -- a small symbol or design used in business marketing -- is usually ... Well-conceived and -designed logos can be instrumental in building and maintaining a certain image of your brand.

In comparison, the right logo can inspire loyalty and instill a love for effective design. Choose your logo carefully, so your business may prosper and you may profit.

For me, the top tools streamline the design process, helping you make professional-looking logos for your business whether you're a professional designer or non-designer. For most people ...

“When you go to one of these logo-design services, very commonly what they will do is, they’ll charge you a hundred bucks and for the first round of logos they’ll just drop your company name into a ...

Because the design made using the product so intuitive ... appeared in the January–February 2015 issue of Harvard Business Review. Explore HBR HBR Store About HBR Manage My Account Follow ...