If you’ve got a startup or a small business you’re probably acutely aware of how graphic design plays a role in building your company ... design project is your logo and a brand guide.

A logo -- a small symbol or design used in business marketing -- is usually ... Well-conceived and -designed logos can be instrumental in building and maintaining a certain image of your brand.

In comparison, the right logo can inspire loyalty and instill a love for effective design. Choose your logo carefully, so your business may prosper and you may profit.

For me, the top tools streamline the design process, helping you make professional-looking logos for your business whether you're a professional designer or non-designer. For most people ...

Great logos help ... logo to the business, product or service it represents. If you have a creative flair and artistic abilities, you can put them to good use by starting a logo design service.

Logos on their own have very little value. For example, in 1971, Phil Knight paid Carolyn Davidson $35 to create the Nike “Swoosh” logo. Today, global brand consultancy Interbrand ranks Nike ...

Because the design made using the product so intuitive ... appeared in the January–February 2015 issue of Harvard Business Review. Explore HBR HBR Store About HBR Manage My Account Follow ...