Anheuser-Busch (A-B) is historically sports’ biggest advertiser targeting sports fans everywhere. A-B has been rocked by the latest controversy surrounding Bud Light’s decision to put Dylan ...

Bud Light, Target, haven't Dodgers learned anything? As a sports team owner, I know better. Instead of dodging politics, they embraced anti-Catholic extremists.

Bud Light is back in the big game. USA TODAY Ad Meter can exclusively reveal a new teaser for the beer’s upcoming Super Bowl commercial. Steppenwolf’s 1968 classic, “Magic Carpet Ride ...

Bud Light remains as the number 1 beer brand in volume sales (Circana MULC) with its premium American light lager, brewed with four simple ingredients, that represents the pinnacle of quality and ...

UFC announced Bud Light will be its official beer as part of a partnership with Anheuser-Busch following months of controversy surrounding the beer brand that erupted earlier this year.

The video, titled "Real Men of Women's Sports," parodies Bud Light's "Real Men of Genius" campaign from the late 1990s and early 2000s, and is part of DeSantis' larger "Freedom Heavy" marketing ...

Anheuser-Busch is hoping an increased emphasis on sports and concert marketing will help to lift flagging Bud Light sales in the U.S. Skip to content Continuing Coverage ...

Bud Light is set to return as the official beer of the UFC in the U.S. next year as the brand tries to recover from a conservative backlash to a promotion with a transgender influencer ...

Bud Light just released 24 limited-edition cans for the upcoming NFL season. ... Just like all football fans, I can always count on Bud Light to make it easy to enjoy the sport we all love." ...

Bud Light is celebrating the return of football season by rolling out its "biggest collection of college team packaging yet," Anheuser-Busch announced Tuesday. The collection represents 26 teams ...

Florida Gov. Ron DeSantis' political team unleashed an ad dinging both Bud Light and female-identifying men in women's athletics with a send-up of the classic "Real Men of Genius" beer commercials.

Bud Light, under fire from conservatives on social media for a promotion with a trans influencer, has seen its sales slip. But studies of other boycotts showed that negative impacts didn't last long.