Alissa Heinerscheid did an interview with the podcast “Make Yourself At Home” on March 30, where she discussed her work in transforming the Bud Light brand. “I’m a businesswoman ...

People in Nashville weighed in on Bud Light facing backlash for partnering with a trans influencer, with some saying the brand won’t be forgiven easily. "I'm a Bud Light drinker and I don't ...

But Bud Light’s inclusion of Mulvaney has sparked a noisy outcry, highlighting how difficult it can be for a brand to depart from its long-standing image with the goal of reaching new ...

Bud Light’s steep sales drops are showing signs of bottoming out — but the struggling beer brand is still on track to losing its No. 1 status in the US following its disastrous marketing tie ...

The controversy has hurt the Bud Light brand. Bud Light pours at bars and restaurants declined in early April, according BeerBoard, which tracks sales data at thousands of bars and restaurants.

we think it’s ‘no.’ The way this Bud Light crisis came about a month ago, management’s response to it and the loss of unprecedented volume and brand relevance raises many questions," Laboy ...

The more recent practice of shaming companies for advertising in certain venues (from Breitbart to Twitter) similarly zeroes in on the brand in question. But the Bud Light imbroglio demonstrates ...

Bud Light's Brand Revival Backfires... As we mentioned in our last post, Bud Light's latest attempt to revive its brand has backfired. Bud Light's Latest Attempt To Revive Its Brand Backfires ...

Bud Light has been the top-selling beer in terms of sales dollar and volume since 2001 — but 2023 could be the year the brand's reign comes to an end. As of July 29, "Bud Light is still the #1 ...

Anheuser-Busch InBev, the parent company of beer brand Bud Light, announced Thursday that it would lay off several hundred workers as it attempts to recover from backlash to a sales campaign that ...

Bud Light's vice president of marketing discussed in a recent interview how she was inspired to update the "fratty" and "out of touch" humor of the beer company with inclusivity. Alissa ...