A brand tells customers what a restaurant is all about. It sets the restaurant apart from its competitors and creates a corporate personality. When done well, a brand gives visual and emotional ...

Franchised and chain restaurant brands spend a great deal of time, effort and dollars on this critical aspect of their business model. Creating and enforcing their brand image is a crucial task ...

A restaurant brand is the unique identity that establishes it from other businesses. Your brand has a profound impact on your restaurant, as it helps to tell your restaurant's story, attract your ...

Also, creating a plan for tracking customer feedback can be beneficial in understanding what customers value and how they perceive the brand. By taking these steps, restaurant owners can ...

Branding is critical to a restaurant company, but how much is too much? How does a brand create clear branding guidelines and incorporate a strong culture? Does leveraging data help optimize branding ...

Brand partnerships have become a cornerstone marketing strategy in the quick-service restaurant category, offering mutual ...

Restaurateurs are finding that ambience and branding matter as much — and to many diners, more — than the food they serve. At Papa San, the design is equally or more eye-catching than the food.