You already have a personal brand—so you might as well know how to grow on it. If you’ve ever felt uneasy about the term ...

Digital Silk is an award-winning California branding agency focused on growing brands online. With a team of seasoned experts, Digital Silk delivers industry-leading digital experiences through ...

Starting with his name, Rudolph is a creature set apart." Takeaway: In your own brand story, name your enemy. Name your hero. Give them both a face and real personality—and set each apart from the ...

Though patents do not properly qualify as part of an IP and trademark/branding framework, they are related. Make sure you adhere to the following three tips. 1. Maintain trade secrecy Stay quiet about ...