For example, if you offer enterprise architecture tools ... statement to guide all branding and marketing efforts thereafter. As market conditions change, your brand's positioning may also evolve.

I've had the opportunity to develop brand-positioning platforms for more ... come up with new buzzwords that promise to make marketing easier. "Cultural branding" and "brand purpose" are two such ...

Today, I would like to share with you three key pointers to help you develop a strong brand position in the market ... along with practical examples to illustrate the point: Imagine walking ...

To do so, the retailer is launching an ambitious multistep marketing campaign that will introduce a new brand positioning that seeks to surprise shoppers with what its loyal customers already knows ...

Provides an overview of the complex topic of brand positioning, a marketing strategy that aims to make a brand occupy a distinct position, relative to competitor brands, in the mind of the consumer.

For agencies and brands looking to remain competitive or capture a share of this market, traditional advertising isn't enough anymore.

M+C Saatchi Middle East, formerly M&C Saatchi, has introduced a new brand identity and strategic positioning as part ... key differentiator in a fragmented market. Scott Feasey, CEO of M+C Saatchi ...

To do so, the retailer is launching an ambitious multistep marketing campaign that will introduce a new brand positioning that seeks to surprise shoppers with what its loyal customers already ...