It's easy to just go through the motions of a brand-positioning project and come out with an average, nondistinctive outcome everyone can feel good about. But why settle for less than great? I've had ...

In the third article in a 2025 Consumer Outlook series, experts offer insights on how brand positioning must evolve with shifting markets. To read the first article in the series, click here.

Traditionally, brand positioning played a crucial role in shaping every aspect of a product, from its features to how it was marketed to consumers. Companies spent considerable time and effort ...

How do I position my brand for success? What is the most compelling story I can tell about my business? Those are two of the most substantial questions marketers and entrepreneurs have to answer when ...

NOIDA, INDIA & NEW YORK--(BUSINESS WIRE)--HCL Technologies (HCLTech), a leading global technology company, today launched its new brand identity and logo, underpinned by the distinct positioning ...

Brand positioning is regarded as a key tool for brand implementation in competitive markets (Aaker 1996; Hooley et al. 1998; Kotler 2000). Positioning is the act of designing an organisation’s ...

Bringing the brand promise to life with world's biggest icons Jason Statham, Shah Rukh Khan, Lewis Hamilton, Megan Fox, Amina Khalil, Ismail Mattar ABU DHABI, UAE, Nov. 3, 2024 /CNW/ -- e&, a ...

Even relatively small businesses are able to secure an advantageous presence in the marketplace if their managers know the basics of target marketing and brand positioning. Basics of Brand and ...