It's easy to just go through the motions of a brand-positioning project and come out with an average, nondistinctive outcome everyone can feel good about. But why settle for less than great? I've had ...

Traditionally, brand positioning played a crucial role in shaping every aspect of a product, from its features to how it was marketed to consumers. Companies spent considerable time and effort ...

How do I position my brand for success? What is the most compelling story I can tell about my business? Those are two of the most substantial questions marketers and entrepreneurs have to answer when ...

NOIDA, INDIA & NEW YORK--(BUSINESS WIRE)--HCL Technologies (HCLTech), a leading global technology company, today launched its new brand identity and logo, underpinned by the distinct positioning ...

Brand positioning is regarded as a key tool for brand implementation in competitive markets (Aaker 1996; Hooley et al. 1998; Kotler 2000). Positioning is the act of designing an organisation’s ...

Bringing the brand promise to life with world's biggest icons Jason Statham, Shah Rukh Khan, Lewis Hamilton, Megan Fox, Amina Khalil, Ismail Mattar ABU DHABI, UAE, Nov. 3, 2024 /CNW/ -- e&, a ...