New color palette at United reflects the changes in the customer experience that have rolled out over the past couple of years. United Airlines said it is introducing a new color palette for the ...

In the vibrant world of branding and marketing, colors play a crucial role in shaping perceptions and evoking emotions. Your brand's color palette is more than just a visual element; it's a powerful ...

Color holds incredible power. It transforms mood, shapes perception, and sometimes even sparks a memory you didn’t know ...

Today, Lufthansa Group debuts its new look, with a new logo, color palette, and brand identity. The design aims to highlight ...

Y-12 Credit Union announced a bold new look on Feb. 1, saying it wanted to reflect an innovative spirit and adaptability in an ever-evolving financial landscape. The driving force behind the updated ...

The psychology of color as it relates to persuasion is one of the most interesting–and most controversial–aspects of marketing. The reason its controversial is that most of today’s conversations on ...

CLEVELAND--(BUSINESS WIRE)--The world was forced to pause on our fast-paced lifestyle, and we were pushed to refocus on what really matters. At-home artisans are looking to nostalgia to color their ...