As the advertising world marks World Music Day today, we look at how content creators are changing the ‘sound of marketing’ ...

Using primary and secondary fonts, colors, photography and other elements is key to creating campaigns that engage audiences and build awareness for the CU Boulder brand. The examples below illustrate ...

Top marketing and advertising executives sat down with Variety in the C-Suite presented by Canva at Cannes to discuss their ...

A genuine co-branding campaign has each company that is involved consistently focused on achieving the following goals: · Respond to the marketplace’s expressed and latent needs. · Leverage one’s own ...

And your brand can, too. Let’s explore the psychology behind colors and look at 6 campaign examples of brands using color to evoke a specific reaction. There are a lot of great resources out ...

The French beauty giant will promote the benefits of refills for World Refill Day in a new campaign that includes brands such ...

Hyatt’s luxury lifestyle brand, Andaz, launched a brand awareness campaign in November called Be Like No One’s Watching. The campaign illustrates the many challenges and opportunities that ...

An email welcome series is a great example of a drip campaign. This can be a helpful way to orient a prospective customer to your brand and help them become more familiar with what you offer over ...

For example, a key focus of the last ... ways to communicate product differentiators through a brand-first approach. Airbnb’s Rooms campaign earlier this year, he says, has been a successful ...

COLUMBUS, Ohio (WCMH) — A central Ohio fish and chips eatery is closing to make way for the return of Arthur Treacher’s, a ...

Puma on Thursday (March 20) unveiled its largest global campaign to date and one that sees the sportswear company evolving its brand identity with an eye ... that Gen Z interacts with social media and ...