And the first waffle tread shoes were actually made with a waffle iron. And 40 years later, that waffle iron has reappeared. And to find out how, we're joined by Melissa Bowerman.

Bill Bowerman became a shoe legend; Knight pronounced him in his memoir "the Daedalus of sneakers." As for the original waffle iron, Barbara Bowerman would always say she simply threw it away.

Bowerman modified that pair of Pre’s Keyna Red shoes with a section of waffle sole on the heel to test the concept prior to Nike later launching its iconic Waffle Trainer shoes in 1974, said ...

In 1974, the "swoosh" became a registered trademark, and Bowerman's breakfast table innovation became the Nike "Waffle Trainer." From there, Nike grew into a company valued at $33 billion as of 2022.

The waffle spike shoes, handcrafted by Nike co-founder Bill Bowerman, could break a record set only last month. By Avidan Grossman Published: Jun 17, 2020 2:49 PM EDT Save Article ...

Bill Bowerman's handmade white "waffle iron" running shoes. (Sotheby's) Bowerman partnered with former Oregon runner Phil Knight to found Blue Ribbon Sports in 1964.

PORTLAND — As Melissa Bowerman reached deep into a cupboard for a blanket against the night chill, she discovered a box stuffed with mud-caked shoes and a rusty appliance.

Half a century later, the Nike Waffle Racer returns as a lifestyle sneaker. Only this time, it's equipped with another ...

Legendary track coach and part-time shoe designer Bill Bowerman built a University of Oregon dynasty, served in World War II, popularized jogging in the 1970s and co-founded Nike.

The waffle maker was promptly destroyed ... Three years later, on Feb. 26, 1974, a tiny footwear business in Oregon — owned by Bowerman and Knight — patented the shoe.

Bowerman believed the waffle outsole provided optimal cushioning and traction while allowing the shoes to remain light and agile. Bowerman modified that pair of Pre’s Keyna Red shoes with a ...