BOSTON – The Boston Celtics have announced the addition of a new alternate logo, extending the team’s family of emblems and further expanding one of the world’s most recognized brands.

The Boston Celtics officially unveiled a new alternate logo (featured above), which they are calling "Lucky Alternate," on Monday morning. "The new logo, which was created in-house, features a ...

The Celtics' primary logo, which also includes Lucky, and its "Shamrock" secondary logo can be seen below via SportsLogos.Net. The Boston Celtics' primary logo (left) and secondary logo (right ...

#Celtics to debut alternate logo. My story in today's @BostonGlobe: http://t.co/aIoHjXSGvv pic.twitter.com/oQU9CsWuUO — Baxter Holmes (@BaxterHolmes) July 20, 2014 ...

BOSTON -- The Boston ... With the Celtics hitting the TD Garden parquet this week for a couple of preseason games, the team debuted its new-look logo at center court. The logo is the same as ...

Emily made herself a prominent face on social media with her various logo redesigns, and now she has added the Boston Celtics to that list. The leprechaun in the logo is something the Celtics fans ...

BOSTON – The Boston Celtics have announced the addition of a new alternate logo, extending the team’s family of emblems and further expanding one of the world’s most recognized brands.