Of course green is one of those colours, but blue is also one of those colours that consumers associate with eco-friendliness.” As part of the study shoppers were presented with a fictitious logo that ...

which bought Green & Black's in 2005, before being bought itself by Kraft in 2010. Its Cocoa Life branding is now rapidly replacing the Fairtrade logo across all its chocolate products.

But the new Velvet Edition dark chocolate bars going on sale this month makes no claim to be organic. The Fairtrade logo has also ... The familiar blue and green Fairtrade mark – a gold standard ...