IRVINE, Calif.—The ad tech company Viant Technology Inc. has announced a new integration with Google Cloud’s BigQuery data clean rooms that enables the seamless onboarding of privacy-safe, first-party ...

Google Cloud today unveiled a preview of data clean rooms in BigQuery that will enable companies to share sensitive data while protecting security and privacy. Customers can create new data clean ...

Viant Technology, the advertising technology company, has announced a new integration with Google Cloud’s BigQuery data clean rooms. This collaboration enables the seamless onboarding of privacy-safe, ...

SAN FRANCISCO--(BUSINESS WIRE)--Habu, the Global Innovator in Data Clean Room Software, today announced a partnership with Google Cloud, that integrates Habu’s Data Clean Room applications natively on ...

Data-driven brands and marketers are increasingly relying on data clean rooms to deliver on the promise of modern marketing while respecting consumer privacy and complying with regulations. Yet, ...

A few years ago, “data clean rooms” were all the ad tech trades could talk about. The  relatively new technology was one that ...