There’s not a place where you won’t find them. They’re on shoes, bags, waist chains, hair pins, stationery, carpets, sweaters, jeans, boutonnieres, stoles ...

Cheerleaders, with their micro-minis, tight mid-riff baring sweaters and iconic pom-poms, have been impressing male fans and rousing excitement among eager sports spectators in America for decades.

GALAXY girls file into the hall carrying bulging kit bags, a big old-fashioned ghetto blaster and four shiny brass trophies. They remove their jewellery, tie their hair back into neat ponytails and ...

Cheerleaders make for good stories. At once icons and relics, they’re adored by traditionalists and an easy target for feminists. One one hand, they’re seen as part and parcel of a larger culture that ...

Business leaders can channel some of the spirit shown at sports fields into workplaces “When you tell someone that you’re feeling beat, you’re also sending a message, one that says you’re not fully ...

The resulting narrative has, aptly, been described as the “Friday Night Lights” (the book, that is) of cheerleading. Unlike, say, “Pledged” (the “Friday Night Lights” of sororities?), it’s more ...