Colored mascaras don't have to be scary — they can actually accentuate the color of your eye. View Entire Post › ...

Mascara is a cosmetic product applied to the eyelashes to enhance their appearance by darkening, lengthening, volumizing, and ...

Eye makeup isn't one-size-fits-all, especially considering the different eye shapes out there. For example, how you do a cat eye on almond-shaped eyes will differ from how you do it on hooded eyes.

Plus, say goodbye to the hassle of removing stubborn mascara, this gem lifts away in seconds, leaving your eyes feeling as fresh as a daisy. Prepare for full-on lash impact with e.l.f.’s Big ...