The Big 12 conference rebrand follows college sports reinvention as partners blend new logos with recently arrived schools.

However, according to a report from CBS Sports’ Dennis Dodd, the schools in the Big 12 all appear to be on the same page. Sources: All B12 schools expected to opt in to rev share. Only a couple ...

If there's one thing the realignment moves spurred by the SEC-Big Ten domination in recent years have taught us, it's that nothing is out of the question. USC and UCLA deciding to play in an East ...

For everyone else, including the Four Corners schools that joined the Big 12 six months ago, the planned adjustments to the CFP could produce an on-campus wallop well into the 2030s. The root ...

For everyone else, including the Four Corners schools that joined the Big 12 six months ago, the planned adjustments to the CFP could produce an on-campus wallop well into the 2030s. The root ...

An hour before the 2025 Big 12 men’s basketball tournament tipped off at T-Mobile Center in Kansas City, Big 12 brass acknowledged that it is expected the men’s conference schedule will be 18 games ...

and Keyonte George (2023) in sweeping both the Preseason and Postseason Freshman of the Year honors for the conference, making Baylor the first Big 12 school that can make that claim. Edgecombe ...