The smiling Michelin Man celebrates his 120th ... eye like a vision of vintage surrealist horror. Don’t worry kids, Bibendum is your friend! Bibendum—yes, that’s the Michelin Man’s real ...

Bibendum, as he sold tires ... Xavier ROSSI/Gamma-Rapho via Getty Images Today, he’s pristine and smiling, wearing a “Michelin” sash like the winner of a mascot beauty pageant; then ...

But early photographs of Bibendum, as the Michelin Man is also called, are nothing short of terrifying. Bibendum was conceived by Edouard and André Michelin, the brothers who founded the company.

This can be achieved in a multitude of ways, but one of the best examples can be found in a symbol that is now 116 years old: the Michelin Man, or Bibendum, as he was formally known. He is an ...

His name is Bibendum. In 1894, the Michelin brothers had a show. They saw a stack of tires, and they said it looked like a man without arms. They got, went to a cartoonist, and they created this ...

Bibendum first opened 30 years ago and the Terence Conran-run Chelsea restaurant is now a bona fide London institution. For a start, there’s that building: the massive old Michelin House, a ...