A well-defined brand positioning statement will give you clarity of focus and could act as a compass for all aspects of your business. When you make strategic decisions on launching a new product ...

Brand positioning is the full view, often made up of component parts that include all or some of: Brand Proposition... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it ...

2. An Obsessive Focus on What the Audience Wants The "benefit" is obviously an important element of any brand-positioning statement. And in some rare instances, a brand benefit is so compelling that ...

Positioning stems from the brand promise and aligns with our values. Springing from the CU system’s positioning, CU Boulder’s overarching positioning statement is: The University of Colorado Boulder ...

The Three Cs of Successful Positioning is free.) If the only research you have time to do is about the channel, at least the intelligence is coming directly from the battlefront. Your channel is one ...

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions.

You see, when you find a gap, you can build your brand with ease, without needing to fight anyone. This is the best bet for now, start by finding a position, a gap, or a niche to fill. Standing ...