A well-defined brand positioning statement will give you clarity of focus and could act as a compass for all aspects of your business. When you make strategic decisions on launching a new product ...

Brand positioning is the full view, often made up of component parts that include all or some of: Brand Proposition... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it ...

2. An Obsessive Focus on What the Audience Wants The "benefit" is obviously an important element of any brand-positioning statement. And in some rare instances, a brand benefit is so compelling that ...

Positioning stems from the brand promise and aligns with our values. Springing from the CU system’s positioning, CU Boulder’s overarching positioning statement is: The University of Colorado Boulder ...

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions.

Answer: USP stands for Unique Selling Proposition. The USP and a positioning statement are essentially the same thing. We've seen people on some sites use this unique selling proposition (USP) as a ...

You see, when you find a gap, you can build your brand with ease, without needing to fight anyone. This is the best bet for now, start by finding a position, a gap, or a niche to fill. Standing ...