TikTok is covered in the color beige. It’s a new trend that celebrates neutrals and minimalism, or as Gen-Z would call it: "aesthetic." ...

Like Gifford, Sheil curates her content to align with a beige aesthetic. All of her posts — like outfit of the day posts, home decor finds and beauty-related photos — are neutral-toned.

Like Gifford, Sheil curates her content to align with a beige aesthetic. All of her posts — like outfit of the day posts, ...

Sydney Nicole Gifford, 24, is suing Alyssa Sheil, 21 for copying her 'neutral, beige and cream aesthetics' in a first-of-its-kind legal battle. The two women are part of the ‘clean girl aesthetic’, a ...

Millennials are growing tired of the "sad beige" aesthetic. NelleG/Getty Images, Courtesy of Josh Jessup and Matt Moss 2024-01-04T16:21:28Z ...

Listen on your computer: ... Plus, how an influencer sued another content creator for stealing their “sad beige” aesthetic, and why the lawsuit sounds a lot like the plot of Ingrid Goes West.

Nattie Powell was called a “beige mom” last year for painting her daughter’s Christmas tree toy realistic colors. Here’s what experts have to say about this muted trend.

Nattie Powell was called a “beige mom” last year for painting her daughter’s Christmas tree toy realistic colors. Here’s what experts have to say about this muted trend.