In the realm of beauty, understanding your skin tone and undertones is the first step towards achieving a flawless makeup ...

Just like we might make tweaks to our hair care and skin care routines as we age, our makeup routine likely needs some ...

The makeup pro suggests opting for the INKcredible Waterproof Gel Eyeliner Pencil, which is long-wearing, available in a ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

To lock your kajal in place, apply a translucent setting powder or a matching black eyeshadow over the kajal line. This ...

Healthy skin makes makeup look so much better!” 8. Don’t Leave Beauty Treatments to ... all the looks — from ethereal eyes to bold dark lips — and get tips on how to recreate them yourself.