Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

The toymaker and ChatGPT developer are teaming up to develop toys and games that incorporate artificial intelligence.

Barbie is entering into Eternia with a new Masters of the Universe Doll as She-Ra the Princess of Power comes to life ...

The Barbie Masters of the Universe Princess of Power She-Ra doll wears her signature satin white dress, gold boots, and ...

As CEO of Mattel, Jill Barad was one of only two women running a Fortune 500 company. But she was brought down by what one Barbie designer called “the Princess Diana fiasco.” ...

She-Ra, Princess of Power, is getting her first-ever Barbie doll in celebration of her 40th year of fighting evil and saving ...

At the toy manufacturer Mattel Inc.,MAT0.55%increase; green up pointing triangle Disney DIS-0.71%decrease; red down pointing triangle ‘s princesses aren’t damsels in distress. They are saving ...

Growing up, I, like many girls, had a Barbie doll.From her spunky outfits and fun hairstyles to her various professions, the iconic toy was as much of a source of empowerment as it was enjoyment ...

But staying the course was not an option. Barbie sales plummeted 20% from 2012 to 2014 and continued to fall last year. A line of toys designed to teach girls to build, Lego Friends, helped boost ...

(Reuters) – Mattel Inc has won the license to make toys based on Walt Disney Co’s “Frozen” franchise and princess lineup, grabbing the properties back from rival Hasbro Inc, the Wall ...

Barbie loves to honor successful women as a way to show young girls and women everywhere that they can follow their dreams. Their latest doll honors the Princess of R&B.

The first-ever She-Ra Barbie doll wears her signature satin white dress, gold boots, and winged headpiece. Honoring She-Ra’s ...