Speaking at last week’s Pentawards Festival at Paris Packaging Week, Diageo’s senior global sustainability and innovation lead, Michelle Atkinson, explained how the brand had launched two trials of ...

This will be the second paper-based bottle trial from Diageo and PA, following the success of the Baileys paper-based bottle mini format trial, using a similar Dry Molded Fiber innovation at ...

This will be the second paper-based bottle trial from Diageo and PA, following the success of the Baileys paper-based bottle mini format (80ml) trial, using a similar Dry Molded Fiber innovation at ...

Circular economy goals This trial follows a successful earlier experiment with a paper-based mini bottle format for Baileys at the Time Out Festival in Barcelona. Insights from the mini format have ...