I think it is about time people realised the origin of all those ridiculous "baby on board" signs (and such inevitable copy-cat idiocies as "mother-in-law in boot" and "rottweiler on board").

The story behind those ubiquitous “Baby On Board” decals is far from boring ... and ends with a childless man who mass marketed the iconic sign selling his sprawling Miami Beach mansion ...

In the summer of 1985, barely a year after its debut, the Baby on Board sign had been affixed to more than 3 million cars, with 500,000 being sold each month. It was a windfall for former real ...

Does this sign actually accomplish anything? When we display it, what are we really telling the people who pass by us? What are we telling ourselves? The origin story of the baby-on-board decal is ...

Speaking on the confusion over the real use of the signs, car insurance company, Go Girl, said: “A baby on board sign is there to tell other road users that you’ve got a baby in the car.

The Baby On Board sign soon became part of Lerner's Safety 1st brand, a brand he started to market child safety devices like soft corners for tables, child locks for cabinets, and the like.