DataMasters has announced the availability of weekly new business mailing lists designed to support business-to-business ...

Zalando sees B2B growth of 15.6% y/y, a 7.1% EBIT margin, an AI tailwind, contained inventory, and a ~43% upside. Read why ...

Internal PR is truly a win/win/win endeavor. When done effectively, it increases employee engagement, improves financial ...

For years, B2B marketing lived in the shadow of its flashier B2C sibling. Consumer brands made headlines with clever campaigns, emotional storytelling, and viral stunts, while B2B stuck to white ...

For mid-market B2B firms, sector strategy is no longer optional. Larger competitors have more resources; boutiques have ...

Factory.Sale operates a B2B sourcing platform that connects buyers directly with manufacturers in the global construction and ...

Expedia's B2B business has penetrated international markets through partnerships that its consumer businesses have been unable to reach. Competitors are watching and are trying a similar tack. Is ...

Execution, not vision, is the real B2B commerce problem. Most initiatives fail when pricing, contracts, data and workflows ...

To best manage B2B supply chains, business leaders are faced with navigating complex payments preferences and order-to-cash (or quote-to-cash) systems. Following the digital transformation of the last ...

Managing Director, Olam International, plays a lead role in the company's initiative to reimagine global agriculture and food systems. As a leading global food and agri-business, we face a challenge ...

Overview: Strong B2B marketing depends more on precise positioning than on promotion volume.Demand generation works best when ...

The Business-to-Business or B2B business model refers to a commerce transaction between businesses. In this model, one business provides products or services to another business, as opposed to selling ...