A new Axe body spray commercial is asking consumers to "find their magic," but there's plenty of magic in the commercial itself. Dumping the machismo vibe that dominated earlier Axe commercials ...

AXE Body Spray has spoken out against the U.S. Capitol riots after a deodorant can was found among the rubble in the aftermath of the violence. On Wednesday, a violent mob made up of supporters of ...

Axe Body Spray made a bold declaration on Twitter: It supports gay rights and won’t be at the controversial Straight Pride Parade set to be held in Boston this August. The statement on Wednesday ...

With its notes of high school locker room and hints of hair gel, Axe body spray is becoming a man. When the pungent perfume debuted in the US 18 years ago, legions of teen boys bought the spritz ...

You may remember the scent of Axe from some middle school dances and awkward teenage dates, but the popular body spray and wash brand made waves online for something entirely different ...

Next, and this is the most important step, he liberally sprays on Axe body spray (he alternates between Tsunami and Dark Temptation). The only action left at this point is to find a place to pose ...

“the ladies will turn their heads at you.” Milai is 12. Seems that Axe body spray has become the thing for today’s discriminating middle school boy. Preteen boys barely registered in the ...

No, it wasn’t slow-moving fog clouds rolling in from the runway a few feet away. Instead, it was a cloud of Axe body spray, a meteorological phenomenon known to just about anyone who hit puberty in ...

Axe Body Spray made a bold declaration on Twitter: It supports gay rights and won't be at the controversial Straight Pride Parade set to be held in Boston this August. The statement on Wednesday ...