Luxury performance footwear brand Athletic Propulsion Labs (APL) has added a new silhouette in the running category that features the company's latest revolutionary technology. APL's Euphoria is ...

Athletic Propulsion Labs (APL) first launched in 2010 by debuting a line of basketball shoes, powered by their patented Load ‘N Launch technology. Although the shoes were ultimatley banned by the NBA ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and sneaker tech. Ten years in and Athletic Propulsion Labs (APL) enjoys the ...

For the first time in its 64-year history, the National BasketballAssociation ( NBA) has banned a new line of shoes based on the league's rule against an "unfair competitive advantage" that increases ...

Athletic Propulsion Labs is known for creating performance sneakers that work almost too well. Its first product, a basketball shoe that launched in 2010, gave such a boost that the NBA banned it, ...

McLaren is steering its offerings in a new direction. The British luxury carmaker has tapped Athletic Propulsion Labs (APL) to create its first-ever footwear, a limited-edition “HySpeed” line of ...

Following up on their recent collaboration with five-time Olympic medalist gymnast Nastia Liukin, Athletic Propulsion Labs (APL) has now launched a new collection that is fit for any gold medal winner ...

McLaren Automotive, the luxury supercar maker, and APL, the high-performance athletic footwear brand, have joined forces to create a new range of luxury footwear that further progresses design, ...

It’s not every day that we cover footwear here on Carscoops but every once in a while when a seemingly delusional celebrity releases a shoe-shaped car or an automotive manufacturer partners with a ...

For the past fifty years, and as long as the footwear industry could ever be considered such, athletic companies have spent millions, if not billions, in researching and developing the biomechanics of ...

Luxury footwear and performance brand Athletic Propulsion Labs (APL) is shifting into high gear and partnering with the British Formula 1 motor team Rokit Williams Racing. APL, which has previously ...