Athleta debuted its first linear TV ad ahead of the Paris Olympics, which features gymnast Simone Biles, the activewear brand announced Friday. Biles and fellow Olympian Katie Ledecky, who are both ...

Athleta launched a new ad campaign, "Women Run," that focuses on women who oversee political races, households, essential jobs and other elements of today's culture, the company said in an email to ...

It probably says something about me and the particular generation of men that I'm a part of that I used to write off this type of advertising as a shameless and cheesy attempt to get women to buy ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours ago By Adrianne Pasquarelli - 10 hours 34 min ago By Tim Nudd - 11 hours 53 min ago By Tom Wormald - 14 ...

Athleta has formed a “collective” of athletes to partner on innovating performance products and participate in mentoring and purpose-driven programs for women. Called “The Power of She Collective,” ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...

The company is running full page and expandable mobile ads within Pandora’s iPhone application. The ads aim to increase the company’s workout gear sales. “The ad could be a bit more descriptive, the ...