In a sense, the entire Epic Games v. Apple case was built on a bit of theater. Epic already knew it would get kicked out of ...

Apple published a series videos that were very different from its usual campaigns. Now, the company is at it again.

Apple is launching a new ad campaign today featuring the company's emphasis on health data privacy, headlined by a humorous new commercial voiced by actress and comedian Jane Lynch. The new ...

Just like it did with iPhone sideloading. That’s how Apple won the PR wars. Google can’t mount another ad campaign begging Apple to do the right thing because Apple did it. RCS is coming to ...

Following the controversial iPad Pro ad, which caused Apple to step back from a broader campaign and even issue a rare apology note, the company seems to have lost its magic. It’s now removing ...

The ad is live on YouTube, Apple’s website and socials. Apple released an outdoor global campaign last month for the 2024 Paris Olympics called “2036 Hopefuls”, by TBWA\Media Arts Lab.

Additionally, the campaign includes four videos for social which showcase the ease of Apple Pay. The campaign also highlights the safety of the payment option, easily removing a major contactless ...

Now Google is stepping up the pressure on Apple with a new "Get The Message" website and marketing campaign meant to highlight the issue. Most readers should be familiar with RCS messaging and its ...

Apple’s new Australian campaign hits home with true stories of the life-saving health features the Apple watch offers. Apple has recently released a new emotion-fuelled campaign for Australian ...