the slogan and a small Apple logo. Watson reports that Apple first attempted to block Swatch’s use of the ‘Tick different’ slogan by filing a complaint with the Swiss Federal Institute of ...

But it didn't start that way. Apple's logo has undergone several design changes as the company has continued to launch new products and technology. Evolution of Apple's logo design The first Apple ...

Apple CEO Steve Jobs wanted to provide the best experience for the user, and so the Apple logo was initially placed to be upside down to onlookers. But the decision was reversed within a few years ...

The Apple homepage has a little easter egg today: If you hover over the Apple logo with your mouse ... perhaps hinted at by Apple’s slogan for this event, “Scary fast.” ...

“This is 7” — Apple’s new iPhone 7 slogan might raise eyebrows and perk up some ears for Cantonese speakers in Hong Kong, and not for the reasons Apple’s marketing department ...