Speaking at AFAA’s ‘Inspiration’ series, (Asian Federation of Advertising Association), RS Sodhi, managing director, Gujarat Cooperative Milk Marketing Federation (GCMMF), stated how Amul doubled its ...

At a time when most advertisers decided to axe their media spends, dairy brand Amul continued doing what it does best - regaling consumers with its creative gems. The brand seized the opportunity and ...

Indian advertising has just lost one of its greatest. Sylvester daCunha, founder of daCunha Communication and the creator of Amul’s iconic Utterly Butterly Delicious advertising campaign, died on ...

Indian dairy brand Amul allocates only a tiny proportion of its turnover to advertising but that hasn’t hampered its growth, which its managing director predicts will hit 20% in 2019-20. R S Sodhi, ...

Amul, the dairy brand known for its light-hearted billboard ads on topical issues, is cashing in on the anti-China sentiment after 20 Indian soldiers were killed in a face-off with Chinese troops. The ...

Sylvester daCunha, the man who created an immortal girl, is no more. The marketing legend and creator of the popular ‘Amul girl’ passed away in Mumbai Tuesday night. Condolences and prayers poured in ...

Jayen Mehta, Managing Director of Amul marketer Gujarat Cooperative Milk Marketing Federation Ltd, termed the passing of daCunha a big loss to the advertising industry. “He is the man behind the Amul ...

Indian dairy brand Amul paid a heartfelt tribute to legendary advertising legend Piyush Pandey through a creative post, celebrating his iconic campaigns like "Har khushi mein rang laaye" and "Kuch ...

An image purportedly showing an advertisement by the Indian dairy cooperative society Amul, featuring the Amul girl with the following Hindi text, "Vote or don't vote, take the right decision. Your ...

Sylvester daCunha, the creator of the Amul campaign in 1966, is no more. daCunha conceived the Amul 'Utterly Butterly' Girl along with his art director Eustace Fernandes. The campaign turned 50 in ...