In the book, "The Elf on the Shelf: A Christmas Tradition," written by Carol V. Aerbersold and Chanda A. Bell, it's explained that "The Elf on the Shelf" must never be touched or else he or she ...

Christa Pitts is the co-CEO of the Lumistella Company, the manufacturer for the Elf on the Shelf. Her family started ... including a girl Scout Elf, darker-tone Scout Elves, a Spanish translation ...