Amazon has redesigned its shopping app logo after some people said the logo that debuted in January resembled Hitler. The app for the e-commerce company looks like a package with Amazon's smiling ...

A quiet change to Amazon's beloved smartphone shopping app has confused consumers. The well known cardboard colored box logo with a black arrow has seen a subtle change in the latest update for ...

For a while, Amazon had suffered from success, scaling at a rapid rate but unable to keep a consistent brand ecosystem, leading to a fragmented identity. With a new refined logo design ...