For years, Amazon's (NASDAQ: AMZN) story has centered on e-commerce and cloud computing. But another engine is gaining speed — one that's high-margin, fast-growing and still underappreciated. That's ...

New exclusive partnership cements Amazon as Roku’s most addressable DSP for CTV activation Early tests of this integration have shown significant results. Advertisers using this new solution reached ...

Marketers are caught between how businesses are structured and how success is measured. Organizational incentives and limited attribution tools often trap us at the bottom of the funnel, rewarding ...

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this week. The event can be boiled down to one word: simplicity. Some version of ...

Expect to see more AI-generated ads on the Amazon website going forward. On Tuesday, Amazon announced the US release of its AI-powered video generator tool after nine months of beta testing. It also ...

(RTTNews) - Amazon Ads, affiliated to tech major Amazon.com Inc. (AMZN), and streaming platform Roku, Inc. (ROKU) on Monday announced a partnership to offer advertisers access to the largest ...

Amazon advertising operates within its own closed ecosystem, making ad delivery very different from other platforms. If you come from a Google or Bing background, you may be surprised to learn why ...