Taglines actually fulfill a very important purpose: they let you quickly and efficiently sum up what your company is all about ... And even if you do figure out what sort of business they ...

One way to differentiate your company from another is through the use of a well-thought-out tagline. A tagline is a word or short phrase you use to represent and identify your company. A tagline ...

These interviews, along with customized branding exercises designed to extract the emotional drivers of the organization, help focus our efforts on writing the perfect tagline. All brands ...