As CPG brands push deeper into in-store media, one problem remains: proving the ads actually drive sales. At CES this week, Albertsons Media Collective unveiled a new in-store incrementality ...
The grocery company is expanding a pilot that uses tracking devices on carts and in baskets to see how long customers dwell in front of in-store ads.
Smith’s has over 140 locations across seven states, primarily in the West. Over 20 locations are in New Mexico, making it the most popular store in the state. In 1901, Smith’s became the first grocery ...
BOISE, Idaho--(BUSINESS WIRE)--Albertsons Media Collective™, the retail media arm for Albertsons® Companies, Inc. (NYSE:ACI), today announced in-store incrementality measurement that delivers true ...
The grocery aisle remains the most influential media environment brands can reach. According to research from Avery Dennison ...
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